Onskreen
launches mobile device service
with Airtel
India's largest Mobile
Operator offers user one click
access to full catalog of
content
Seattle, Washington February
21, 2005 – Airtel, the
leading operator in the fast
growing Indian market, will
use Onskreen technology to
serve content on the main
screen of subscriber’s
mobile phones.
Onskreen, a Seattle based
company, lets Airtel customize
the home screen of mobile
devices and give subscribers
one-click access to the content
they want. Airtel licensed
the Onskreen Fusion platform,
a service for new and existing
devices in the marketplace.
With Onskreen, operators
can create their own channel
of content on the main screen
of subscriber’s devices
and market new services as
they are released.
“Airtel already offers
users the most varied selection
of data services in the Indian
market. Our next step is to
give users a simple and compelling
way to access all types of
content on their device, right
from the main screen. Onskreen
allows us to do that,”
said Rajiv Jaitly, COO Airtel
Rajasthan.
With Onskreen, Airtel can
brand devices and give subscribers
one-click access to Airtel
services. The Fusion solution
also lets operators remotely
manage the content and experience
on the device. The Onskreen
service was simple for Airtel
to deploy because the technology
uses the operator’s
existing infrastructure and
does not require a new server.
“Onskreen takes the
complexity out of using mobile
data services, and puts channels
of content subscribers want
right on the main screen,”
said Onskreen CEO Hansmeet
Sethi. “Airtel is the
most innovative operator in
the region and recognizes
the value of having its brand
and content at subscribers’
fingertips.”
Without disrupting normal
usage of the device, Fusion
enhances the idle screen so
users can preview content
and snippets of the latest
information like news headlines,
stock quotes, and the operator
download catalog. And with
one button press, Fusion will
direct the user to the source
of the content whether it’s
a web page, local client installed
on the device, email, or even
Instant Messenger.
Airtel is the first operator
to launch the Fusion platform
which supports a wide variety
of popular devices and does
not require any proprietary
device enhancements. Fusion
is an always on experience
for users, hiding the complexity
of the mobile networks and
confusing device based menu
structures.
About Onskreen:
Onskreen is a privately held
company based in Seattle,
Washington, dedicated to unlocking
the potential of the mobile
phone. Onskreen’s platform,
Fusion, enhances the idle
screen of the mobile device
enabling an always on channel
of data and services. By blending
the needs of Operators and
subscribers, Fusion creates
a channel of data that gives
users easy access to the content
they want, while creating
an Operator controlled, non-intrusive
marketing channel directly
to the user. For more information,
visit the Onskreen website:
http://www.onskreen.com,
or send email to info@onskreen.com.
About Bharti:
Bharti Tele-Ventures Limited,
a part of Bharti Enterprises
, is India's leading provider
of telecommunications services.
The businesses at Bharti Tele-Ventures
have been structured into
two main strategic business
groups - the Mobility Leaders
business group and the Infotel
Leaders business group. The
Mobility business group provides
GSM mobile services across
India in twenty three telecom
circles, while the Infotel
business group provides broadband
& telephone services,
long distance services and
enterprise services. All these
services are provided under
the Airtel brand.
Media Contact:
Kevin Keating
Onskreen Inc.
http://www.onskreen.com
kevin@onskreen.com
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